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Privacy Policy

Last updated: January 1, 2025  |  Emperian Agency LLC

This Privacy Policy describes how Emperian Agency LLC ("Company," "we," "us," or "our") collects, uses, and shares information in connection with your use of our website located at www.imperianagency.com and our services (collectively, the "Services").

By using the Services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Services.

1. Information We Collect

1.1 Information You Provide

When you contact us, submit a form, or engage with our Services, we may collect:

  • Name, email address, phone number, and business information
  • Location and service area details
  • Information about your business and operational capacity
  • Communication content (messages, inquiries, support requests)

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and browser type
  • Pages visited and time spent on the site
  • Referring URLs and click behavior
  • Device type and operating system

1.3 Information from Third-Party Platforms

We operate advertising campaigns on Meta platforms (Facebook, Instagram). When leads are generated through these campaigns, we may receive information including:

  • Contact information provided to Meta's lead forms
  • Pixel-based behavioral data associated with our campaigns
  • Engagement data from Meta advertising interactions

2. How We Use Your Information

We use collected information to:

  • Provide, operate, and improve our Services
  • Communicate with you regarding your inquiry or service engagement
  • Qualify and book appointments on behalf of our contractor clients
  • Run and optimize paid advertising campaigns on your behalf or in connection with lead generation
  • Comply with legal obligations
  • Protect against fraud and abuse
  • Use anonymized, aggregated data to optimize campaign performance across our portfolio

3. CRM and Data Systems

We use a CRM system (Customer Relationship Management platform) to manage lead data, appointment records, and communications. Lead data collected through our services is stored securely and accessible only to authorized personnel for the purposes described in this policy.

Our contractor clients own the lead data generated for their campaigns. We may retain anonymized versions of this data for internal optimization purposes.

4. Meta Advertising and Tracking

We use the Meta Pixel and Meta's advertising tools to run and optimize campaigns. This may involve:

  • Cookie-based tracking across the web (subject to your browser settings and consent mechanisms)
  • Retargeting and lookalike audience creation
  • Conversion tracking and event-based optimization

You may opt out of interest-based advertising on Meta by adjusting your Meta ad preferences at facebook.com/ads/preferences.

5. Payment Processing (Whop)

Our Services may integrate with Whop, a third-party payment processor, for billing and payment management. We do not store credit card or payment details on our servers. All payment data is handled directly by Whop in accordance with their Privacy Policy and PCI-DSS compliance standards.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share information in the following circumstances:

  • With service providers who assist in operating our business (CRM, advertising platforms, payment processors)
  • With contractor clients for whom we generate and book leads
  • As required by law, including in response to legal process or government requests
  • In connection with a business transfer, such as a merger or acquisition

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Anonymized and aggregated data may be retained indefinitely for business optimization purposes.

8. Your Rights

Depending on your jurisdiction, you may have rights including:

  • Access to the personal information we hold about you
  • Correction of inaccurate information
  • Deletion of your personal information
  • Opt-out of certain data processing activities

To exercise these rights, please contact us at emperianagency@gmail.com.

9. Cookies

Our website may use cookies and similar tracking technologies to enhance your experience and support advertising operations. You may control cookie settings through your browser. Note that disabling cookies may affect the functionality of certain features.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of our Services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Emperian Agency LLC
1209 MOUNTAIN ROAD PL NE STE R
ALBUQUERQUE, NM 87110
Email: emperianagency@gmail.com